# Your coffee, one simple pour


受众：Busy home coffee drinkers
目标：Show the supplied mixing recipe clearly
时长：30 秒（预估）
CTA：View the recipe
制作准备度：草案，有待补齐项


## 开场候选

- 采用：How do you like your first cup?；Invites a personal choice and leads into the optional milk step.

- 备选：Start with a little concentrate.；Direct demonstration opening, less emotional.


## S1 · 0–5 秒

画面：Empty glass beside a concentrate bottle, label readable

动作：Hand places the glass under the camera

衔接：Keep this glass throughout the recipe

旁白：How do you like your first cup?

屏幕文案：Your first cup

事实：F1；素材：A1


## S2 · 5–12 秒

画面：A marked measure and the same glass

动作：Pour one measured part of concentrate into the glass

衔接：Match the hand position as the water measure enters

旁白：Start with one part cold-brew concentrate.

屏幕文案：1 part concentrate

事实：F1, F2；素材：A2


## S3 · 12–19 秒

画面：Same camera and glass; two measures of water visible

动作：Add two equal measures of cold water; keep liquid level continuity

衔接：Hold the mixed drink, then bring optional milk into frame

旁白：Add two parts cold water.

屏幕文案：2 parts cold water

事实：F2；素材：A2


## S4 · 19–25 秒

画面：Optional milk in a small jug beside the drink

动作：Show a small pour of milk, retaining the same glass and lighting

衔接：Follow the hand as it sets the jug down

旁白：A little milk? That part is up to you.

屏幕文案：Milk, if you like

事实：F2；素材：A2


## S5 · 25–30 秒

画面：Finished drink and small recipe card

动作：Hand lifts the drink; recipe remains readable

衔接：End on the recipe, no invented purchase screen

旁白：Make it your way. View the recipe.

屏幕文案：View the recipe

事实：F2；素材：A1, A2


## 假设

- Alder Coffee is a fictional controlled test, not a real client.

- Vertical composition; recipe text follows the supplied brief.


## 阻塞项

- Packaging and ingredient footage have not been supplied.

- Record the mixing demonstration and measure narration before production approval.


## 已检查

- Excluded the unsupported energy and crash claim.

- No invented price, testimonial or performance number.

- Recipe ratio matches the input; milk is optional.


## 限制

- No real product verification or generated audio.

- Shot durations are estimates, not measured editing timings.